A property's commercial potential can extend far beyond conventional residential use.
Williams & Co identifies appropriate opportunities that make use of a property's existing character, setting and facilities while respecting its long-term condition.
All proposed uses are subject to the relevant planning, licensing, insurance and other legal requirements.
Distinctive properties can provide valuable locations for:
Film and television
Advertising
Photography
Editorial productions
Music and media projects
We seek to work with production companies, location professionals and agencies to present suitable properties to the market.
Our focus is on professional productions that can operate responsibly within the property's requirements.
Large and distinctive properties can provide an alternative to conventional conference venues.
Potential uses include:
Corporate away-days
Leadership retreats
Team-building activities
Executive meetings
Private business gatherings
We aim to create experiences that make use of the property's setting while maintaining a professional standard of operation.
Where legally permissible and commercially appropriate, properties may be made available for premium short-term accommodation.
The focus is on quality rather than volume.
We aim to offer guests an experience centred on the property's architecture, history, setting and individuality rather than treating a distinctive property as an ordinary holiday rental.
Some properties may be suitable for additional commercial opportunities, including private functions, cultural activities or other carefully managed uses.
Each opportunity is considered individually.
We will not introduce a commercial use simply because it is profitable. It must also be appropriate for the property and capable of operating within the relevant legal, planning, insurance and heritage requirements.
We believe a property's distinctive qualities should be part of its commercial strength.
Our role is to identify opportunities that make appropriate use of those qualities while maintaining responsible standards of management and stewardship.